Movie posters are somewhat of a dying medium, they put them up outside the theatre but people aren't as stupid as they once were and go to see a movie based on which one has the best poster artwork. So as a result movie companies are obviously putting less effort into them that they used to, take this one for example...
He was dead....but he got better? Are you kidding me? Can you imagine the brainstorming session for this gem?
Ad Exec: Yeah so it's Crank 2 and the idea is that J. Stath is back alive after dying in the first film and we need to convey that to the audience.
Writer: Isn't that accomplished by having him in the middle of the poster?
Ad Exec: What are you a fucking wiseass, just think of a line...
Wrtier: Well when you're sick you get better....we should play off that
Ad Exec: I'm listening
Writer: Like He was dead but he got better??
Ad Exec: That's the worst idea I have ever heard...
Writer: Didn't Stath stand on a mortorcycle while wearing a hospital gown and crash in the first film?
Ad Exec: Good point...print that he got better one
Thursday, March 19, 2009
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